Will McInnes is coming out with some real gems on his blog of late about marketing theory. Only last month he drew out how we are currently "in the age of snark." Now he is asking what the balance is between Noising, Thinking and Executing for us internet and marketing types.
Will observes that people in his (internet) industry are a motivating bunch to be around - they're optimistic, early-adopting, hard working and with a social conscience. And the way they work can look three ways. The lean more towards being a noiser, a thinker or an executer. They are of course all three but in different portions and at different times of the day / week / etc.
So with the balance between the bits being so important to us, I wonder what the perfect personal recipe actually is? But more importantly, what makes the perfect team? A bloody good mix of the whole lot.
It made me think about what balance I put into this, and how it could be balanced a bit better. So personally, I do the noising out of hours, the thinking at each end of the working day, and the executing in the middle. That's probably because of my routine. I have a long commute and so spend some time at each end of my day prepping, tidying and basically being quiet. In the middle I do the job. And Noising comes when there's time or sometimes it's part of the job, like at an event, but not too often.
Some marketing bloggers talk a lot online about how they plan their days, and I see some do it differently. Social media analyst Jeremiah Owyang for example, says he blogs for 2hrs every day before he starts work. Steve Rubel of the Micropersuasion blog talks of scripting. Which I suppose is thinking at the beginning of the day, then executing throughout, with noising being part of his job, so part of the execution I suppose.
Anyone out there do it differently? I'd be interested to hear how you reach the right balance.