Yesterday I was fortunate enough to have been invited to speak at a roundtable discussion on the topic of Online PR, hosted by E-consultancy. It was a packed event, the biggest roundtable I've seen, that's for sure, and some quality attendees. About 30 in total.
I met marketing and PR managers from some big corporate FMCG, pharmaceutical, technology, and finance brands. The discussion began by focusing on areas such as ROI from online PR, the hot social media used in PR campaigns, tips and tricks to use in practice, the importance of Twitter (and it wasn't me that brought that one up!!), campaign measurement, planning and case studies.
One key issue many companies are saying, and this was the one key issue that the event focused on the most, is that brands want their online PR to be better measured than it is now. More ROI please PR peeps! There seems to be too much focus on the 'press clippings' mentality and not enough sophisticated online PR measurement.
My client Will McInnes suggested to the organisers that I went along, so thanks for that Will, I found it a really high quality discussion.