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April 03, 2008

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I agree Drew but it will be interesting to see whether it's a two way conversation or just another method of 'pushing'

You need to draw a distinction between Labour and civil service activity though, Drew. The Twitter service is being run (as I understand it) by the civil servants inside 10 Downing Street - and as such, it can't be considered 'Labour Party' activity.

Before anyone says it... yes, there's a fine line between the two, and it's increasingly difficult to make distinctions between them. But it's a distinction that needs to be made.

I was really pleased to see that the 10 Downing Street twitter people are engaging with their network. This feels like a big step forward in use of social media across government - a conversation not a pushing out of information.

Also this week the new FCO website went live - this also has a lot of signs of trying to engage users in a conversation. The blogs seem especially successful in doing this and are the kind of thing many corporates are unwilling to do so honestly.

I wrote about it on our blog a few days ago if anybody is interested:

http://blog.freshnetworks.com/?p=44

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