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March 11, 2008

Strangling print media

I spoke at a small event at the Charoltte Street Hotel last night called Social Media - Death of Print. Here's the lowdown as a bunch of bloggers and Twitterers documented the proceedings. Have a read.

Ged Carroll: Event notes
Steve Waddington: Seriously social
Ben Matthews: Death of print
Jaz Cummins: Blogging don't need a fullstory to make a good story
Sarah Stimpson: Last night's social media debate
Robin at Bite: Twittering the proceedings

It was nice little event, I say little because the bad weather meant fewer people turned up than were expected to. Shame, because the networking afterwards was just as good.

One thing I said during the panel debate was that I think social media is not killing print media, but it is strangling it. By that I mean the social web is forcing the press to re-work how it works and how it attracts its audiences. But I believe and hope there will always be a big set of print media available to the consumer, whether that's magazines or papers, and that we don't see too much consolidation in the years to come. I think we will see a fair bit, but not too much please. Thanks.

Thanks to Heather at Taylor Bennett and Sarah at Unicorn Jobs for having invited me. I felt very geeky talking about social media so much, but I'm getting used to that label now.

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Comments

It was great to finally meet you in the flesh! Thanks for your time, it was much appreciated. I will even forgive you spelling my name incorrectly!

New media channels have changed the rules of the media game forever. Print has a new court to play-in to retain/ increase their ad dollars. New technologies have made the adoption of new media easy for print publishers. A newspaper today can be printed in Paris but delivered in Tokyo – that same very moment. Publishers can sell more copies, without ever printing them. A newspaper can be published in print, web, mobile and iPods – in the same go.

Here’s few useful links on New Media Publishing / Delivery
http://www.youtube.com/watch?v=01SrlU41RJk
http://www.pressmart.net

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