Social media of choice for music fans: Wikipedia

Thanks to my very well-connected and social-media-smart client Will McInnes for this fact which comes from Yahoo and Billboard magazine research. 

While music artists devote massive attention to their sites and MySpaces, they forget about their Wikipedia page. Yet in fact people searching for artist information are selecting the Wikipedia entry link over artists' MySpace pages by a factor of more than 2-to-1. The Wikipedia entries are also more popular than artists' sites.

Thanks Will for the link (which I saw on his Twitter). Here's the original article on the research.

Comments

[Trevor May]

As someone who's always Googling bands I'd have to agree with that. A wikipedia entry is often one of the first results to come up and very often will contain links to all the band's websites. It's definitely one I'll hit first.

[Chris Norton]

Hi Drew, interesting post - I have to agree with you. One of the best places/sites for information on a celebrity, band or DJ tends to be Wikipedia. However, if I am looking to find a DJ by his music style I would tend to visit www.djmag.com - which also includes its annual top 100 DJs and that usually highlights what style they play etc so can be useful.