When you're monitoring blogs and social media for mentions of your company's brand, or product, or your spokesperson or the big issues that might lead to you getting some extra press coverage, a simple way to do it is to use Google Blog Search, type the phrase in that you want to monitor and then you can subscribe to bulletins through RSS or email alerts. Google isn't the only blog search engine that can help you do this. Technorati and Blogpulse also do the trick. Google is very simple and quick, Technorati is good at prioritising 'importan' blogs over the smaller ones, and Blogpulse is good at running graphs of your blog coverage.
And I have always, when needing to monitor something fairly important, used all three. One will always pick up on something that the others don't, and that could be the mention of a company rumour or product issue that you need to act on. The belt and braces approach, so to speak.
But recently I'm finding that these three search tools are bringing back very similar results. 99% of the time, when a story pops up in my RSS reader, it will appear in all three blog searches.
So it looks like I might be able to do a litte de-cluttering and cut down on the number of feeds I need to check for my client work. One set of results is going to do the trick. And tip for anyone that does the same thing, it might be a safe time to choose your one blog tracking tool and forget about having to keep hold of the rest.