The New York Times has an interesting article on how 'microblogging' is changing journalism and the use of Twitter in web reporting around the general election. Worth a read. The first case study, that of John Dickerson, the political correspondent at US online mag Slate and formerly a reporter at Time magazine, talks about how he uses Twitter on his Blackberry to update his contacts on Facebook and the readers of his blog with quick, short messages.
"One of the things we're supposed to do as journalists is take people where they can't go,'" he says. And goes on to talk about how microblogging gives him a way of getting that scoop.
A lot of the PR and media community are using microblogging like Twitter, and I think that in the coming months we'll see more and more instances of it being used in mainstream and outside of the tech media and PR bubble.