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January 17, 2008

PR Week blogger survey

I just tried filling out a survey sent to me by Julia Hood, the editor in chief of PR Week. It's a survey into the attitudes of bloggers vs journalists and it's getting published in PR Week magazine in March.

One problem though. The first question asks your primary job: something like "print media, online media, broadcast media, blog, other"

Well I'm not a journalist. For this exercise I suppose I'm a blogger. But I'd guess 99 per cent of bloggers, their primary job is not being a blogger. Blogging is just something they do - like posting on Facebook or whatever. So of course I fit into 'other'. That's when computer says no. Apparently unless you're a journalist, then your first job has to be your blog to take part in the survey.

Anyone else think this is going to skew their results a little?

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Comments

Indeed. It's not a 'PR survey' trying to generate a pre-determined story by asking leading questions by any chance is it?

Hi Chris. I actually think they'll simply get dud results and nobody answering as blogger.

A missed opportunity perchance?

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