Just read in PR Week that the man behind The Worlds Leading has been hired by Edelman. Mark Pinsent's a good chap and I hope he'll enjoy the new gig. I had the privilege of grabbing a lunch with him a while back when he was still blogging under his nom de plume and I think its a shame he's not doing the blog any more. Maybe someone else will revive the bitching PR blog format for a third incarnation?
Here's part of the PR Week article:
Mark Pinsent, a Next Fifteen Group alumnus, was the force behind the acerbic blog that ran from 2006 until last October. The blog consistently poked fun at Edelman and its practices, although Pinsent is now calling his contributions to The World's Leading 'a persona'.
The former Text 100 director will oversee new business development in the tech and digital spheres, focusing on web 2.0 projects on behalf of current clients including Stella Artois and Shell.