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  • My day job - I am founder of Battenhall, communications agency for the social media economy.


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« Some more essential reading - BBC Internet Blog and Brendan May's CSR blog | Main | Zuckerberg was on a roll: The currency of Facebook as a PR tool »

November 21, 2007


Great post, and I agree 100%.

Ad/design/digital agencies encroaching on PR turf? Nonsense.

I believe the general trend is in favour of marketing 'pull', not marketing 'push'. And in that regard the PR industry is 'institutionally' better positioned.

Chris good to hear from you again! Adding your blog to my subscriptions sharpish.

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