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Jeremiah Owyang at Forrester (I heart them) has written a great post on how social networking sites are trying to balance the need to sell advertising space with the power personal referrals have on someone's desire to but a product or service. In other words, we trust word of mouth more than ads, so let's look at how social networks can be a more powerful marketing tool.
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This is my personal blog and does not reflect the views of my company or clients.
Thanks Drew, your encouragement really is helpful!
Posted by: Jeremiah Owyang | November 07, 2007 at 10:52 AM
Say hi to Charlene for me Jeremiah. You two are proper bo.
Posted by: Drew | November 07, 2007 at 10:23 PM