Anyone in digital PR not aware of Hugh MacLeod's work could do far worse than to take a few minutes to subscribe to a few of his feeds. Here's his blog and here's his Twitter. I think Hugh's one of those guys who, when he speaks at an event or wherever, he gets the wow factor. He does some cool work with brands on using the social web as a marketing tool (like Microsoft and Stormhoek Wine) and he talks and writes about this stuff on the circuit too. I had the pleasure, courtesy of David Brain, of sharing a fry-up with him recently and he's a switched on chappy.
Reason for me posting about Hugh is that, following people like Simon Willison, Jason Calacanis and Ben Hammersley (can't find the link to his FB post but I remember it, promise) Hugh's one of a growing number of 'influencers' that is publicly deserting Facebook. No apps for his brands, and too much spam.
[Hugh's latest anti-Facebook cartoon]