About this blog

  • My day job - I am founder of Battenhall, communications agency for the social media economy.

Contact

In the media

Subscribe to this blog


  • Subscribe to this site by email or RSS

    This is my personal blog and does not reflect the views of my company or clients.

Blog powered by Typepad

Traffic




Disclaimer

  • This is a personal weblog. The opinions expressed here represent my own and not those of my employer.

« What to put in your bookmarks if you're in social media | Main | Some new PR blogs to subscribe to »

November 06, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cb1de53ef00e54f8eecdb8834

Listed below are links to weblogs that reference For and against virtual worlds:

Comments

Thank you, Drew. Neville Hobson raised the interesting point in the comments that, in actual fact, you *can* buy a Heineken in SL, just not an "official" one. He suggests that Heineken failing to control the appearance of their brand through their absence is putting them more at risk than the factors raised in the presentation.

On the basis that some wags are selling 'unofficial' Heineken cans in SL, surely there must be some legal standpoint for blocking it.

What I'm really interested in is whether Heineken's anti-involvement stance catalysed the creation of 'unofficial' cans or whether it was simply a coincidence.

I guess in either case it demonstrates the danger of not monitoring channels of communication.

Cheers both. Something I think the brand police are quite leniant about from my experiences on SL. Those that know, that is. So many will be oblivious.

The comments to this entry are closed.