I'm wondering who else from the media blogosphere got a similar package to me this week (in addition to Ian and Neville)? On Monday I got a very cryptic and little bit scary package - a photocopy of some kind of message but with details censored and with too little info left on it to decipher what it meant. And a pay as you go sim card. Here are some pics of what I got.
What happened next involved some cryptic emails and wap texts. Very cool and slick. Anyone else get sent this too?
Hi Drew. You've been ARG'd. Iain over at crackunit.com got the same package. I'm a little bit jealous. An alternate reality seems like an attractive option this morning ;)
Posted by: Jonathan Hopkins | November 15, 2007 at 09:25 AM
Maybe ARGing would be warmer? That's be nice :-)
Posted by: Drew B | November 15, 2007 at 09:40 AM
I got one last weekend. It looks like it's some kind of game. Not explored it fully yet. The O2 SIM card that came with it had zero credit so you need to buy 10 quid's worth to get going. An interesting way of pitching!
Posted by: Neville Hobson | November 15, 2007 at 12:17 PM
Hi Neville - did you see the email afterwards? We now have £10 in credit on the sim, and a website talking about a game... seems EA is behind it
Posted by: Drew B | November 15, 2007 at 02:01 PM
It's for Crysis - the new game from Crytek and EA.
From my perspective, I think this was poorly executed:
(a) The initial post item was really exciting!!
(b) The SIM did nothing. Bah! (Yes, it may have done something later, Drew, but unlike some, I have one mobile.)
(c) Next day. Eagerly awaiting new postal item. Nothing... Bah!
(d) Oh - found email in my spam bin which led me to dig through a 'secret site'. That was fun and I found the MP3. They kind of spoiled it by naming it 'Crysis - Final Marketing Spodcast - approved' or similar. Bah!
(e) Is that it? And I am going to write about that because? Bah!
(drat - this comment should have been a post).
Posted by: Ian Delaney | November 15, 2007 at 07:38 PM