The uber blog ranker and Tech PR copywriter The Friendly Ghost has this evening invited a bunch of us industry bloggers to help build a social media working document that will be of wider industry use. Nice idea. It's online on Google Docs, and if you want access just ping FG and he might well give you a wee peek at what's on it. So far it profiles various social media tools and apps and goes through their various uses in PR.

Hi,
Thanks for the mention, but I had another crack at this: http://thefriendlyghost.wordpress.com/2007/09/11/the-friendly-ghost-social-media-resource-part-ii/
Let me know what you think.
Regards
FG
Posted by: Friendly Ghost | September 11, 2007 at 09:34 PM
After X years of pimping social media, do we really need more PR pimping of social media? Don't think so. I'd be much happier if PR got the basics right first.
Posted by: Dennis Howlett | September 12, 2007 at 10:32 AM
Is this 'pimping'? Or is it just a way of giving people food for thought if they want to *complement* their PR efforts with social media? And how many years is 'X'? Did Facebook/ Twitter/ YouTube even exist 'X' years ago?
And what do you mean by getting the basics right?
So many questions!
I can't see that any industry has more need to take note of social media than PR right now. In many ways, it *is* PR.
It's true, we might all just get the hang of social media in the same way we got the hang of websites, email, and point-and-click.
But in a few years' time it could be that social media is 'the basics', and we'll be grappling with web 9.0.
I don't see that as 'pimping'. It's just a practical approach to dealing with new ways of communicating.
Posted by: Friendly Ghost | September 12, 2007 at 10:37 PM