Some cool social media stuff being chatted about right now... Google's apparently looking at virtual worlds with more talk about its Second Life killer. And Microsoft's buying a bit of Facebook. And cooler than both - booze 2.0 - you can get your Stormhoek Blue Monster reserve soon on these shores following last week's FT coverage. Nice work Hugh Mcleod who, in case you've not seen his updates on this project, has been talking through the process of using his web trickery to help Stormhoek Wines and Microsoft in their respective battles to create social objectivity.

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