Social media 'marketing strategist' Hugh Macleod's newest project, which he's been talking about for yonks now, has finally been unveiled in the Financial Times this morning. Today's unveiling of a Microsoft-branded bottle of the cartooned-up, blog-friendly Stormhoek Wine, is really interesting. A cartoon made popular by blogs, a wine that got its big break after some canny social media marketing (remember the Threshers voucher blog 'leak' thing) and an underground movement at Microsoft have all come together with this project. Well done to Hugh on helping to take Stormhoek this far with his social web marketing jiggery pokery. You can read more about the project on Hugh's blog.