GM's social media newsroom

Lem's just tipped me off that GM Europe, aka Vauxhall cars, is doing something pretty cool and has set up a social media newsroom as part of its online press office. It's dedicated to giving auto bloggers and fans on social networks the stuff that will help them spread buzz about GM cars. And instead of trying to build loads of new social networky stuff itself like some companies try to, GM has done the smart thing and linked away to other places photo pooling on Flickr.

This is quite typical of GM. Earlier in the summer it put its Transformers vehicles into Second Life to give SL residents the option of having a transformer avatar.

Comments

[Russell]

GM, or rather Vauxhall Corsa has also been busy working on the following in recent weeks....http://www.corsaguide.co.uk/

[Russell]

GM, or rather Vauxhall Corsa has also been busy working on the following in recent weeks....http://www.corsaguide.co.uk/

[Nick]

If this is the Russell I think it is, isnit that one of your clients? ;-)

[Russell]

Yep. Which Nick is that?

[Shel Holtz]

I'd like to extend an invitation for you to listen to the podcast Neville Hobson and I produce, "For Immediate Release." We covered the GM social media newsroom -- and the Virgin Megastore social media newsroom -- on our Sept. 6 episode.

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