Remember when a PR agency aimed their sights on Yahoo's Tom Coates a while back and felt his fury? One is entitled to be furious in such circumstances. The fact that it was an A list blogger meant the press covered it too though. And his squillion readers all joined in the fight. I'm pretty sure that when Tom was blogging more regularly that he was ranked by Technorati as the top Brit blogger. He's kind of still seen that way I think. Well now Tom has reached a point where he feels he's being targeted by PRs with 'parasitic bullshit', that he finds the way PRs treat him is 'revolting' like 'a piece of meat'. Have a look at his post it's not pretty reading for any PR person that's considered sending their news story to a few bloggers in addition to the press.
What does this say about how (or how should) PR people treat well-read personal websites and the people behind them?
Maybe us PR people need to tread increasingly carefully and realise this is more like networking than 'distributing messages' via press releases. And maybe bloggers need to realise that if they publish and they have an audience, they are vehicles conveying messages, and companies will always look to sign them up. A lot of the time the wrong way, but they will try.
Thanks RC for the scoop on this one