Paul Gillin's new (signed) (blush!!) book "The New Influencers" arrived yesterday for me to review. When I found out last year that it was being written, I blogged about it and of course Paul's people in the US saw my blog and asked if I'd review a copy when it came out. Ahhh, so that's how this all works :-)
The book is billed as the marketer's guide to social media and I couldn't have put it better myself. It's exactly that. The kind of book you'd keep next to your computer to refer to for case studies, nuts and bolts theory and best practice. Seth Godin puts it nicely in his review when he says: "This is the book for those that missed the blogging train when it left the station."
This book has answers to the kinds of questions someone like me gets asked on a daily basis. Stuff like who should blog, how and why to go viral, backgrounders on tagging, RSS, and which search engines to use, and essays on creating disruption and becoming an influencer.
It reviews social media campaigns and the theory behind them, then profiles the people behind them. Chaps like Hugh Mcleod, Steve Rubel, Constantin Basturea and Robert Scoble all get the once-over. For an agency or in-house, marketing or PR person, I would say this book is a must-have for every firm as a concise reference guide to best practice in the no-control world of the new influencers.
Paul Gillin just did an interview with me on the topic. Freely downloadable podcast with no registration required, or can listen at site.
http://www.b2bmarketingpodcast.com/
Posted by: Greg Grimer | July 27, 2007 at 03:39 PM
Paul Gillin just did an interview with me on the topic. Freely downloadable podcast with no registration required, or can listen at site.
http://www.b2bmarketingpodcast.com/
Posted by: Greg Grimer | July 27, 2007 at 03:40 PM