Political bloggers are looking at the PR challenge Boris Johnson has, now that he has confirmed he will run from mayor of London. Or, as Guido Fawkes puts it: "Why Boris WILL win." He was political correspondent for The Telegraph before becoming editor of The Spectator. He knows how to tell a story. And you have to admit from a PR point of view, Boris has the story to him that will inspire the electorate to go out and vote. Only about 10 per cent of the electorate voted Ken last time around according to Guido's calculations.