PR Week has done an analysis of social networking sites, with a focus on Facebook, in this week's issue. The article is titled: NEWS ANALYSIS: Linking up to the ultimate network.
"Social networking sites are being used by a growing number of PROs to stay in touch with clients, journalists or prospective staff," it starts. "Once seen as the domain of quirky exhibitionists or video-sharing teenagers, social networking sites have hit the mainstream with a bang."
Argh!!!!!!! This is wrong on so many levels!
I think that if someone who had not heard about Facebook were to read this article they might find it of interest in a PR context. Probably somewhat misleading too. But let's face it. At lest eight out of ten of the PR industry must be on one network or another, whether that's Facebook, Myspace, Upcoming, Flickr, YouTube, blogs, Twitter, Jaiku, or whatever. So is a feature as strangely-slanted as this really of any use to anyone in the industry?