This site, I Can Has Cheezburger?, apparently is the number 1 most visited site on Wordpress, with half a million visitors a day. It's full of those pet pics with slogans (a la Twitter's error pages). I think I will now subscribe.
The book itself is like coffee table business etiquette reading. I wouldn't stick it in my bag. But it stays firmly on display on my desk. It's one of those you can judge it by its cover and flick through to find some interesting content. It's a nice little package. It's red, chunky and got lots of bullet points.
So all in all, very nicely PRd and a nice book to have lying around your office. A recommended buy. To grab a copy check out its site where you'll see its doing pretty well in the proper book review media :-)
Clive Longbottom from Quocirca up now. He is saying how we can draw likenesses between the growth of the green movement and the growth of the organic movement in the past. As consumers grew to understand the benefits of organic products, so the movement grew. As the green agenda becomes better understood by businesses and consumers, so its adoption will grow.
He believes businesses need to be innovative but not inventive in their green strategy development. They must advocate carbon neutrality, but not carbon offloading, such as the practice of outsourcing resource-intense processes to 'look' green.
Clive's making some really interesting points about how businesses are playing on the fact that they have a carbon strategy and then engineering the the results they're getting.
The media will be looking for the dir, so your credentials have to be solid when you're going green.
I'm attending a breakfast in London this morning on green tech and sustainable development. It's being held here in our media centre - I'll be twittering and blogging on the agency blog, so if you're following green tech then do stop by.
There's a forum taking place at the moment in Cancun, Mexico (that's what I'm thinking too) where the biggest tech and business brands are yarning about web strategies for marketing. Robert Scoble's blogging from a panel discussion including Forbes, Siemens, Symantec and DHL.
You can read more about the Forbes.com Online Brand Leadership Forum here, and see some video footage here.
When I was a student I did a summer internship at Legal & General and lived with my mate Ash on Old St, London. We lived that summer in his student digs, a mouse-infested, three-floor flat above a kebab shop. It overlooked a ruined shell of a church. I think it got bombed in the war and was never rebuilt. We used to chuck a frisbee around in its graveyard and generally thought ourselves lucky to be overlooking greenery considering we were in Zone One.
Then three years after that, work brought me to the same street. A PR agency I worked at was just a stone's throw away from the same church yard, so for nostalgia's sake I would sometimes eat my lunch there when I fancied some peace and quiet. It seemed to be in the process of being rebuilt and not quite the ruin I remembered.
Then in some random coincidence, I see that the NMK Forum 07 is being held in a place called LSO St Lukes on 13th June, and when I first saw it I wondered what kind of venue could have sprung up on Old St since I was last there. Same church, it turns out.