Today a couple of the most networked and rapidly growing online social utilities, Facebook and Twitter, came together and the new marriage will have a huge impact on word of mouth PR and marketing.
From inside Facebook, you can now post to your Twitter feed and have your message piped out to your Twitter buddies and have it appear in your Facebook timeline. One post from one site and your message goes out on IM, SMS, RSS (and through RSS to email if you want) and most importantly, where the big network is in the UK - to your Facebook community.
So, for example, you want to get product PR awareness for a target demographic that loves Facebook but which is also hyper-connected. They use mobiles, IM and RSS loads too. A campaign using all these comms tools managed from one place is what Facebook and Twitter have brought out today.
What great timing that PR Week publishes a really (really) basic feature on social networks this week, focusing mainly on Facebook. For anyone coming at the debate fresh, it's maybe worth reading But worth watching out for more is the impact intermingling networks will have on word of mouth PR and marketing.
So I'm writing this post to my blog, from my BlackBerry on the train on my way home. Shortly after I'll FaceTwitter, or whetever it will be called. Then it's the long weekend at last.