About this blog

  • My day job - I am founder of Battenhall, communications agency for the social media economy.


In the media

Subscribe to this blog

  • Subscribe to this site by email or RSS

    This is my personal blog and does not reflect the views of my company or clients.

Blog powered by Typepad



  • This is a personal weblog. The opinions expressed here represent my own and not those of my employer.

« Guardian and Twitter on blogging | Main | links for 2007-04-14 »

March 31, 2007


TrackBack URL for this entry:

Listed below are links to weblogs that reference TechScape on Twitter: a novelty that'll die away once the early adopters move on:


Twitter's value drops significantly if you don't know anyone who Twitters, and don't want to enlist people to start.

It can still make entertaining reading if no one you know Twitters. But connecting with people is key, and you tend to go where your friends/colleagues hang out.

I think the novelty will wear off as the spam effect increases, but there are all sorts of opportunities for using a tool like Twitter to touch base with a group of people.

Hey Drew, thanks for the post! I'd take slight issue with your wording though. I'm not stating that it's a novelty that'll die off, but suggesting there's so much hype, it's hard not to wonder IF that's the case.

And I wouldn't say I don't get Twitter - further on in the post, I talk about the aspects I love, and the bits I'm not keen on, concluding: "I am recommending Twitter to friends, and using it – even if I’m not quite sure yet where it’s going."

Just wanted to clarify ;o)

Good point Stuart - I'll update that post :-)

The comments to this entry are closed.