Blog marketing works

I have just come back from Wine Rack, one of the off-licences taking part in the 40% Threshers voucher re-run, and saw a bottle of Stormhoek on the shelf. Stormhoek is the wine brand that was nowhere in the UK before its now famous blogging campaign. So I bought a bottle (along with half the shop) and so can proudly say I am now a victim of a blog marketing campaign that has really worked. Here's a pic for proof.

In case you haven't come across the 40% off wine at Threshers voucher yet, you can download it here.