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Lionel Zetter, CIPR President, has announced his publication of a social media code of conduct. Below is an analysis of blogs that have picked up this news and their reactions.
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"It’s a good document, in my view, one which will be of use to PR practitioners everywhere, CIPR members or not (if you do use them, remember to attribute your source of reference to the CIPR)"
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"The CIPR advises PROs to act transparently, honestly and with accuracy, and never knowingly mislead. I may be sticking my head above the parapet here but we all know that there are dedicated teams who are actively seeding blogs."
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"The guidelines have been described to TWL by various PR blogging heavyweights as "crap" and "all a bit rubbish"
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February 22, 2007
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