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Less than six weeks after starting to write about downshifting from London to rural Northumberland, a mother of three young children has landed a £70,000 publishing deal.
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The experiment with Robert Scoble as Microsoft’s blogging point man must have worked well, as the company has now hired two very high profile commentators to carry out functions similar to what Scoble did.

It did strike me as odd that that woman got a book deal after just six weeks of blogging, and very odd indeed that this was deemed to merit a front-page story in the Sunday Times. Until I noticed this detail:
'O’Reilly, 42, left her previous job as education correspondent of The Sunday Times and moved to Northumberland...'
Clearly, even in the supposedly egalitarian and democratic world of web 2.0, it's not what you know...
Posted by: Fiona Blamey | February 19, 2007 at 01:09 PM
Totally agree. Makes the Sunday Times read like a staff newsletter when you read it with that perspective, eh Fiona!
"Recently retired national journalist gets book deal" is hardly as newsworthy is it. And "Recently retired journalist from this newspaper gets book deal" sounds biased and actually rather rubbish.
Posted by: Drew | February 19, 2007 at 07:33 PM