Joost's launch team has done the same trick as Gmail did. The hype's huge and everyone seems to be talking about it. The media is calling it TV on steroids, and the YouTube killer. I can see how it might be.
Will get some feedback from the office tomorrow to ground me a little, but I can see this linking in with my iSight cam, RSS faves, whilelists, OPML, ugc and lots more. Hopeing to see lots of that during the Joost beta fingers crossed.