Many large companies stand on the brink of blogging, yet they are
unwilling to take the plunge. Others, having dove in early, now face
the challenge of managing existing blogs without the ability to show
that they effectively support business goals. While blogging's value
can't be measured precisely, marketers will find that calculating the
ROI is easier than it looks. Following a three-step process, marketers
can create a concrete picture of the key benefits, costs, and risks
that blogging presents and understand how they are likely to impact
business goals. This, in turn, enables marketers to answer the key
questions, such as whether to blog or not to blog, or to make smart
choices about an existing blog.
"I'm bringing you new details about the Joost application: screenshots with Linux install and some interesting answers kindly provided to me by Jillian Alexander about the possible selling of Joost and the technology used."
The soon to be launched site will use tagging to enable PRs to have releases that they post appear aggregated on the Pressmeme.com site. It will therefore allow companies to post press releases aggregated by category. Readers of Pressmeme.com could then RSS
subscribe either to a category, company or country. If all press releases were tagged with the companies mentioned, this new site could become a technorati of the media world. If it takes off it could become massively useful.
Here are a few new PR blogs I'm adding to my RSS reader:
The PR place - "Day to day PR discussion, with a splatter of sarcasm, a whiff of ignorance and a sprinkle of self-promotion." By Richard Millington, Cheltenham, Gloucestershire. A 21 year old PR Account Executive at apt marketing & pr. Richard never wanted to be rich and famous, fortunately he isn't.
The last man in Europe - "I’m Justin Westcott. A London based PR professional with a passion for technology, social media and anything to do with where we’ve been and where we’re going…"
On the face - "Stuff about PR and communication that matters to me." Tim Callington is a PR consultant and keen rock climber who lives and works in London. He's not necessarily a good rock climber, or a good PR consultant for that matter, but he enjoys both nonetheless. He currently works for Edelman.
"Ah, now it's clear. Instead of lazy mainstream media reporters calling up a "man in the street," (usually a pal), even lazier ones can now source "bloggers" as authorities on everything. That'll sure shake up journalism.&
Did you know Jade was briefed about what to expect tonight on Big Brother? Or that her PR is the same as Davina's Russell Brand's and Dermot O'Leary's? That might explain why blogs are saying that her exit tonight was closely managed... not just to help save her career, but to keep her from harm.
This post titled 'Big Brother is a con' tells us more about how Jade
actually shares the same PR rep as all the Big Brother presenters. It
makes a strong case for a show desparate to protect one of its contestants:
You have to ask a few questions here, the first one being who
manages Jade Goody, Russell Brand, Davina McCall and Dermot O’Leary?
That’s right it’s the same person, a John Noel
Now John Doesn’t have Russell Brand showing on his website yet but wikipedia links them together.
The next question is why do both Dermot O’Leary and Russell Brand
shy away from making any judgement calls on the programmes they
present, and at times moving discussion away from the outright calls of
racism? And why did Craig Phillips shy away from that charge when he
was interviewed? That’s right Craig Phillips is managed by John Noel as
The next question is why Big Brother gave Jade Goody a big hint about what might have been seen as racist language?
The next question is when did they give that hint, when did Jade
make that apology to Shilpa Shetty, and when did Shilpa make that
“statement” that there has been no racism?
Next question, why has Big Brother ditched the idea of having people
waiting outside for the person who is being evicted? This has never
happened before, even when there have been charges of bullying in the
past. Nasty Nick from the first series had to go through it…
Sam Sethi over at Vecosys seems to have gotten his hands on a beta invite of Joost.com, the lucky man, and is trying it out. He says on Twitter that the web TV service hooks up with third party apps like Gmail and integrates with RSS feeds too. Maybe RSS is going to change TV like it did the web? Inevitably.
Web video is too clunky for the living room right now but Joost will change all that. If you had Joost.com rigged up in your living room and you subscribed to a bunch of niche channels on YouTube and the like, straight away you've got the long tail of broadcasting.
Imagine being able to watch TV and chat about the program maybe with
the cast of the program or with other viewers in the forum. For a more
personal experience you can use the Jabber/GTalk plugin to start a IM or VoIP conversation. I was pleasantly surprised that the IM client was not Skype but was in fact XMPP based.
How much begging do I have to do before I get let into the private members' Joost club though? Too much.
Corporate blogging and PR 2.0 is a much discussed topic elsewhere. However in India, will we get to see PR professionals offering consultancy on such topics to their clients this year - in reality, rather than only a mention on the credentials?