Electric Sheep, the specialists in Second Life development, have announced they're going to do some work for Edelman to help the PR firm get into SL. More here on the partnership and a more on the new machinima vid they'll be producing too.
According to the Mail, a former ...Borkowski!... PR bunny, turned gadget fiddler on YouTube, has been hired as a presenter on BBC 2. Nice one Susi Weaser.
Susi has been presenting one minute gadget reviews on Shiny Shiny. Here's what the site tells us:
Our very own Ms Susi Weaser is currently enjoying minor celebrity status (in fact, it's fair to say she's currently more famous than a lot of the "who?"s on I'm a Celebrity Get Me Out Of Here). Thanks to her recent job as a gadget expert on BBC 2's Something For The Weekend Sunday magazine show, she's being touted as a YouTube star turned TV presenter. I'm so proud *dabs away a tear*.
So, if you were to see that a video had made it on to YouTube's homepage because around 400 fake 'users' with names such as OSPL1, OSPL2 and OSPL405, you'd think what? Well if you knew anything about the recent high profile examples of PR agencies being exposed for trying to manipulate social media, you'd think the people behind it are clueless and don't know what they're doing here.
But Borkowski PR's clueless and blind social media fumbling is more tragic for another reason too. I can't imagine a more tragic-looking bunch of people to hire as my PR agency.
Get this speech from George Osborne, the Conservative shadow chancellor. His writers are squarely targeting the new generation we're always harping on about that live their lives submerged in gadgetry, feeds and digital media. Apart from Georgey getting his Bit Torrent and his Limewire mixed up (get down with it dad), his speech is spot on. "User-generated content presents a real challenge to politicians," he says. The speech is a long one but worth reading to see how the political advisors are perceiving social media.
Ooh the excitement. Looking out the window of the 22nd floor of Millbank Tower, I just saw the "world's leading airship". It's just been on the TV and is the biggest there is, apparently. Didn't look massive to me, but who am I to question.
There's a must-read article the FT on corporate blogging today. You can find it here. For firms looking at addressing social media and transparency in their business, I'd say this is a required reading. Nice work FT.