Ooh the excitement. Looking out the window of the 22nd floor of Millbank Tower, I just saw the "world's leading airship". It's just been on the TV and is the biggest there is, apparently. Didn't look massive to me, but who am I to question.
We took a photo of it which will be uploaded here at LEWIS 360 in a few minutes. And here's the stock photo version of the blimp.