There's a whopper of a FIFTEEN PAGE Web 2.0 article on the cover of today's Guardian Weekend magazine. having just read it, I think it's good and bad.
Good? Well, for a 100 per cent consumer glossy mag to have a cover story this big and focused wholly on Web 2.0, profiling the heads of Digg, Writely, Bebo and Del.icio.us is fantastic for the industry, you can't complain. Geek culture is being sexed up here like it has been in the US, and I think that's cool.
Bad? Articles like this have been done before and better by other publications like the Business Week's Valley Boys article in August, this one from the FT in September, and too many to remember imho.
But for a UK consumer audience, this Guardian piece is a tipping point. It's on the whole good, and it's great to read. If only for the entrepreneurs' predictions on the next big thing. (my favourite is Tariq Krim's Web 3.0)
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