So, if you were to see that a video had made it on to YouTube's homepage because around 400 fake 'users' with names such as OSPL1, OSPL2 and OSPL405, you'd think what? Well if you knew anything about the recent high profile examples of PR agencies being exposed for trying to manipulate social media, you'd think the people behind it are clueless and don't know what they're doing here.
But Borkowski PR's clueless and blind social media fumbling is more tragic for another reason too. I can't imagine a more tragic-looking bunch of people to hire as my PR agency.
Fair play to Borkowski for trying out new tools for promoting themselves, but as everyone knows, one of the first rules of user generated content is not to try and con people.
On another note, did anyone else who saw the video actually cringe? It was bloody awful, cheesy and like you say: ‘tragic’ – like an uncle dancing at a wedding.
Hopefully this will be a lesson to all.
Posted by: Stephen Waddington | November 17, 2006 at 01:27 PM
It was kind of like Morph on Take Hart, but crap, if you want to see some clever sto-go animation without the pseudo-Barnumesque huxterism try Tom Coates housekeeping flick here
http://www.plasticbag.org/archives/2006/10/clean_your_flat_in_si/
Posted by: rc | November 18, 2006 at 11:33 AM