So many firms I speak to about the fundamentals of blogging think that it's all about creating and publishing a company blog. They miss the other two main channels of activity. Here are the three kinds of blogging activity you can engage in as part of a communications strategy:
1. Blogging - its all me, me, me
2. Blogger relations - getting the blogosphere to talk about you
3. RSS for competitive intelligence - find out what your staff are saying, what the papers are going to be publishing tomorrow, what your competitors are selling and what direction your industry is moving in
About this blog
- My day job - I am founder of Battenhall, communications agency for the social media economy.
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About Drew Benvie.Email to get in touch or to call me, I'm in our Tech City office.
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Drew named #1 most respected in the 2011 Reputation Online survey in New Media Age
Drew named #4 digital big guy in the PR Week Powerbook 2011
Drew in the BR200 top 50 of "the Web's most influential bloggers"
Old school! Finalist:
Best PR Blog at the Business Blogging Awards 2005Me writing for
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- This is a personal weblog. The opinions expressed here represent my own and not those of my employer.
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October 16, 2006
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