Have a look at this piece of reseach published The Guardian. Think it might be a bit misleading?
It says that "millions of internet users are now moving beyond using the web as a tool for shopping, information and entertainment and are creating their own content, downloading music and video and sharing photos online." Yes, can't argue with that. But the stats are a little on the sensationalist side.
But the article goes on to say that one in four Brits read blogs, amongst other digi-facts. But the stats seem pretty skewed. What the Guardian should have said is one in for people who would fill in an online survey reads blogs. Now that, I don't find surprising. I imagine the kind of people that fill in online surveys are the kind of people that spend enough time online that they have read blogs too.