Dan Farber at ZDNet has written an article here about the creation of a blogging ROI framework by Forrester analyst Charlene Li, whose new piece of work is on this topic. It's all good, common sense stuff, but will, I'm sure, educate more firms as to the benefits and drawbacks of a prospective social media campaign.
About this blog
- My day job - I am founder of Battenhall, communications agency for the social media economy.
Contact
About Drew Benvie.Email to get in touch or to call me, I'm in our Tech City office.
In the media
Drew named #1 most respected in the 2011 Reputation Online survey in New Media Age
Drew named #4 digital big guy in the PR Week Powerbook 2011
Drew in the BR200 top 50 of "the Web's most influential bloggers"
Old school! Finalist:
Best PR Blog at the Business Blogging Awards 2005Me writing for
Subscribe to this blog
Recent Comments
- Theredrocket on David Karp, Ev Williams, the 'antischedule' and the future of work
- Chris Norton on Two months in at Battenhall
- Matthew Scott on Hacking Vine: How to embed a Vine video on to your website
- Paula on Hacking Vine: How to embed a Vine video on to your website
- Jennifer on Hacking Vine: How to embed a Vine video on to your website
- Robin_Red on Hacking Vine: How to embed a Vine video on to your website
- Moira on Hacking Vine: How to embed a Vine video on to your website
- Drew on Hacking Vine: How to embed a Vine video on to your website
- Scott on Hacking Vine: How to embed a Vine video on to your website
- Psigrist on Hacking Vine: How to embed a Vine video on to your website
Recent Posts
- David Karp, Ev Williams, the 'antischedule' and the future of work
- Two months in at Battenhall
- Battenhall's new clients, social media training and other news
- 10 things PR and advertising can learn from the papal conclave
- Recap of launch day at Battenhall
- Launching Battenhall
- Battenhall
- My experiments with Twitter, Jeremy Kyle and list bots
- Burger King and the new brand hack: an hour of hijacked Tweets
- Horses for courses
Disclaimer
- This is a personal weblog. The opinions expressed here represent my own and not those of my employer.
« PR Week and blogger exchange ...no invites... | Main | Google, the Tory PR puppetmaster, and Web 2.0's political influence »
October 04, 2006
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cb1de53ef00d8356a72ad69e2
Listed below are links to weblogs that reference Calculating the ROI on corporate blogging:
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Comments