Today I read the most hilarious article on PR and blogging I've ever laid my eyes on. What's a shame is that it was published in The Guardian, the most blogger-friendly of all newspapers. The Guardian is crammed full of experts who really know their stuff when it comes to blogging, like Bobbie, Charles, Emily and a lot of the people on Comment is Free. The Guardian has taken some time to hire a bunch of cracking journalists and bloggers, and they know their stuff when it comes to online.
But this article made me cringe. My favourite parts of the article are as follows:
- "Nearly all successful companies have identified online as an essential part of their marketing mix." - As you can tell, the whole piece is crammed with stats.
- "[Online is] exactly the same as offline, it's simply online." - That is exactly the same.
- "Companies ignore the web at their peril." - And watch out for the millenium bug too.
Anyone find it useful?