Drew B's take on tech PR

links for 2006-09-13

• There's no social media bubble
  The social media bubble isn't going to burst any more than the e-mail or instant messaging bubbles burst.
• User generated content becomes a hit in UK
  Wikipedia, Piczo, YouTube, MySpace and Bebo are the biggest UGC sites according to comScore research.

Blogging from the Apple conference

Apple launched a host of stuff at their Apple Showtime event in Silicon Valley today. TechCrunch's sister site CrunchGear was there, blogging live along with a few other A-list blogs Gizmodo and Engadget. But apparently entry was pretty hard to come by.

The blog coverage listed above is really high quality. I've not had to read a traditional media outlet. Nice one Apply for letting the bloggers in when you had such a tight limit on spaces.

links for 2006-09-12

• Corporate blogs split cyberspace
  When it comes to corporate blogging, readers of silicon.com are split over the value of what they are reading - with a small majority most likely to cast a sceptical eye over your company's latest missive.

links for 2006-09-10

• Make a fake McDonald's sign
  A site called RonaldMcHummer.com was created to protest the Hummer toys McDonald's gives away with Happy Meals.
• Cult blog a fake, admit 'lonelygirl' creators
  A US vlog becomes the pop culture hit of the summer. But internet sleuths say emails sent by lonelygirl15 came from the powerful Creative Artists Agency in Hollywood.
• A closer look at UGC
  Broadcast magazine takes a look at some UGC sites transforming online media, including YouTube, MTV Flux and Bebo.

Books on social media

There's two books on social media coming out soon which I'll want to read:

1. TwopointOuch - to be published by Crimson Business later in 2006. Its author is UK's Ian Delaney, who says the book is "intended for general readers and business people who would like to know a little more about where the internet is headed than they do now, and would like to get a lot more out of their internet use." I was interviewed for this one, so I hope I might make an appearance.

2. The New Influencers - to be published by Quill Driver books in early 2007. This one's author is Massachusetts-based Paul Gillin. He has interviewed Steve Rubel, who says the book "chronicles how individuals armed with Web 2.0 tools such as social networks, blogs, podcasting and RSS are revolutionizing influence."

Blogger gets into legal wrangle over what's in his comments

Although details aren't clear, especially with words like subpoena being used, this blogger is in a legal tussle over things being said in his comments:

I am sorry I have to be so vague but it appears that I am going to be deposition and logs from my blog will be subpoena for use in a case where 1 person slandered another on my blog. Anyway it looks like 1 of the people is seeking damages for what the other said on my blog. I can not get into any details what so ever about the post or even what state this is in. My attorney probably doesn’t even like me posting this much but I gotta ask does anyone know of any case law on slander in blog comments?

Toyota on Second Life

More action from marketing real life stuff in Second Life. Toyota is building models of showcase cars on Second Life to appeal to a tech savvy audience.

Link via Antony Mayfield

Times launching new comment blog

Simon Collister points out that The Guardian's Comment is Free blog is going to be given a run for its money by a soon-to-be-launched comment blog from The Times.

Any ideas on the UK media's RSS?

Robert Scoble has told me, following my earlier post, that he gets tomorrow's news tonight through his feeds. I agree with him that this can be useful. I use RSS in this way too. he asks: why would you read newspapers? Why?

But has anyone else noticed that the RSS feeds that the media churn out don't cover all their content? And RSS through Google or other search engines similarly don't contain everything in the paper / mag?

What I'm saying is - drop by my comments and tell Robert what you think about RSS replacing media rather than complementing it.

Populous

Populous got in touch with me today (via the medium of dead tree letter) to ask me if I want to get involved in future polls. Have you had similar letters? I'm wondering if they're polling bloggers for a forthcoming study for The Times?