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A site called RonaldMcHummer.com was created to protest the Hummer toys McDonald's gives away with Happy Meals.
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A US vlog becomes the pop culture hit of the summer. But internet sleuths say emails sent by lonelygirl15 came from the powerful Creative Artists Agency in Hollywood.
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Broadcast magazine takes a look at some UGC sites transforming online media, including YouTube, MTV Flux and Bebo.
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- My day job - I am founder of Battenhall, communications agency for the social media economy.
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September 10, 2006
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