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July 04, 2006


Ian, I think it is unfair to accuse Drew of 'slating' Colin. That was me.

I don't think Drew is guilty of 'write first, think later' on his blog - on this or any other post. You are quibbling over Drew's interpretation to Colin's article.

I think the general problem with Colin's article is while he acknowledges he is out of touch with blogging, he then proceeds to deconstruct it with sweeping comments. This, above all else, is a classic case of mouth(or pen) before brain.

Ian, Jump off. The horse is too high.

Truth is that the CIPR does not have a PR strategy. It does not take genius to put one together but it has to include social media as this as Colin's comment is showing.

Tony, for, no doubt, the best of all reasons is doing a blog. But should the CIPR President be blogging?

For what good strategic reason?

There are thousands of practitioners out there who need knowledge and guidance. Is CIPR offering it by example or through training?

The Internet has been eschewed by the institute for far too long. A web site is one thing, email newsletters another but they are 20th century tools.

And, just to show how the community can help, I have offered a strategy for an institution like CIPR on my blog.

Its good to be generous

Er, Ian, yes he does say that - I've had the very article on my desk for the past few days, and it clearly says in the standfirst 'Can blogging really become a powerful medium, Colin Farrington asks'.

I too thought it was out-of-touch claptrap, but then I got distracted by Mary Dejevsky'sd dreadful article in the Independent about how there are no female bloggers (mind you, judging by this site you might be forgiven for thinking she was right about that), and Charlie Brooker's column in the Guardian about how he doesn't 'get' what's so exciting about Myspace, and saw that there are bigger fish to fry than Mr Carrington.

Ahh, the hype, the excitement, the polemic, the ill thought-out business models, the sense that we're standing on the verge of a wonderful new revolution... it's just like 1999 all over again. I love it.

Er, Farrington.

Thanks all, for the discussion. And yes Fiona, I meant Farrington didn't I :-)

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