PR man John Cass has been signed up to author a book on corporate blogging - and taking a sabbatical to write it. You can read more about the project here.
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July 22, 2006
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I shall be waiting with baited breath for the publication of this book, I hope that issues of trust and transparency are tackled as a core element of the 'corporate blog'.
I hold the precarious, but very enjoyable, position of being a headhunter within PR, and confidentiality is of the utmost importance in matters of employment negotiations. I will be interested to see if John Cass talks about corporate entities who have similar requirements for holding back or concealing information for other people's protection.
on another matter, as a 'mother' to a 'father to be' - enjoy becoming a dad John :)
Posted by: Lydia Mallison-Jones | July 24, 2006 at 10:15 PM
Drew, thanks very much for the mention.
Lydia, the first chapter I am concentrating on is about blogging guidelines. And your right transparency is very important.
Posted by: John Cass | July 26, 2006 at 03:50 AM