How can a PRs get brands covered in podcasts? PR Week's article: 'Podcasting enters the mainstream' has profiled the big print media podcasts and has quoted yours truly, alongside Antony Mayfield and James Warren (no blog/podcast that I can find) on what to do to get coverage in them.
Bookie William Hill is starting a new daily podcast so that gambling footy fans can follow the World Cup odds better. William Hill has been running podcasts for a while now, according to its site. Via Netimperative
OK, so this week began with a column from PR Week's editor, published in The Guardian. In the column the editor said there's a real lack of good PR blogs in the UK at the moment.
Cue a considerable number of the UK and US PR community (Antony, Stuart, Simon, Stephen, Constantin, Niall...) who responded by pointing out that there are actually many UK PR blogs. The editor of PR Week then replied and said 'ok, maybe you're right'. In terms of how many UK blogs there are, a definitive(ish) list is here.
I'm not taking sides, but I sometimes wonder if there are enough good PR blogs in the UK. What do you think? Maybe, in a roundabout way, PR Week's editor is right. I'm not saying there aren't many, just there could be more. I'm thinking there could be more good PR agency blogs for a start - there's a lot of agencies that aren't blogging. And maybe there could be more discussion blogs, like Linkbunnies for PR people? I think maybe UK Press should be a blog, so the emails could still come to you through RSSFwd, or you could surf the blog, or use something like bloglines. And I think more of my friends could blog. They'd be great at it. And did you know RocketBoom, the tech videoblog, is making $85,000 in ads a week and has 300,000 daily viewers? I know the PR industry isn't as big at the geek industry but why isn't there a PR industry videoblog? (hmm! :-) I think we've got so much potential, but maybe the problem is that PR agencies are always so busy that there's just no time.
So here's to many more home grown blogs, podcasts and videoblogs for the PR industry.
Oh brother. I don't even know what the FIFA
World Cup is. I'm guessing it's soccer, which I hate just as much as
any other pro sport. Every editor at Boing Boing detests professional
sports, and we would sooner stream a video of a crumpled up paper
napkin in the corner of a room than show some jackasses running after a
Remember the law firm whose £150,000 a year IT lawyer repeatedly demanded his mourning secretary for £4 for a dry cleaning bill to get rid of the stain on his trousers she made with spilt ketchup? She was at her mother's funeral, yet the boss persisted, only to be flamed by the national press, like The Times, The Mail and so on, when they heard the story. Ouch. That was bad PR for Fifa.
The most famous ketchup stain in London has claimed its first
victim. Richard Phillips, the City lawyer whose suit was soiled by the
misdirected tomato sauce, has resigned from his position, it was
announced yesterday. Mr Phillips, 36, had decided to take a "long-planned" study break
from work as the spillage continued to exercise the imaginations of
some of the most highly paid professionals in London. The £150,000-a-year senior associate, who is an IT law expert, is
said to be humiliated by the media attention surrounding his claim for
recompense for his £4 dry cleaning bill from the much lower paid legal
Perhaps FIFA could've spoken to its PR people instead of its lawyers and done something smart. They could've taken bytesize chunks of MySpace and blog content and given it away to the social media set? Such as video packets, MySpace backgrounds, photos, it doesn't take much imagination. They could've got some great PR and Myspace loving. But instead they've created a monster of anti-FIFA bloggers, YouTubers and MySpace rs. Good luck monitoring and taming 172.9 million online outlets, and some, in the coming weeks.
To round things off, here's a graph of the blog traffic BM is now getting from this negative publicity. Ouch.