Media monitoring firm Durrants has waded into an argument on, um, media monitoring, that's brewing. The PRs are ganging up on the monitoring firms, saying they don't 'get' blogging, and that we need a service that monitors the media for everything - print, online, broadcast and blog mentions.
Durrants' stance is a strange one. Although it says it 'gets' blogs, it says it's staying out of blog monitoring. A person from Durrants commented: "there just isn't that much relevant content [on blogs] right now for our client base". They said the yield from blogs is extremely low, and that although they think this will change, they'll just "continue to monitor it" for now.
Here's my two cents worth. ALL my clients are being mentioned on blogs. Some more so than in the print media. And ALL my clients sell to industries that are actively discussed on blogs, and have a core group of bloggers chatting about industry trends. Does that mean my media monitoring firm should work with me, or should I be trawling the blogosphere for coverage myself? I'm thinking in the future it'll be the former rather than today's latter.