About a million pages of today's Financial Times were dedicated to reviewing the growth of social media. Here's the one I liked the best: Aline van Duyne explains how big hitting consulting firm McKinsey is organising a big head banging session for the ad execs in New York to talk about and try to understand how to target today's fragmented media consumers through the rapidly evolving social media.
"Plans for the meeting reflect the rapid shifts felt by the media industry as people, particularly younger internet users, spend increasing amounts of time on social networking sites such as MySpace and sharing photos, videos and blogs created by themselves rather than professionally produced content."
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