I've been doing some interviews with PR Week and here are three articles out recently that I've been quoted in (the most recent having come out today). My, the shameless self-publicity!
One's on how brands can capitalise on social media such as MySpace, the second is on the importance of blog monitoring, and the other is on the challenges faced by embarking on a blogger relations programme.
PR Week: Tapping the potential of MySpace, 11th May 2006
PR Week: Keep your message out of the trash, 6th April 2006
PR Week: Tread carefully in the blogosphere, 3rd March 2006
You'll be bigger than Sir Alan!
Posted by: Morgan McLintic | May 12, 2006 at 02:52 AM
The MySpace phenomenon is interesting as I thought that it was pretty much over and left to a million and one small stream bands to promote themselves.
I think that a lot of companies will unfortunately see MySpace as a way of getting instant access to the youth market, when they may find that a lot of the youth left when the grown ups took over. As is often the case when something was once cool.
Posted by: Alexandra Pullin | May 16, 2006 at 05:07 PM
In the article I suggested some of the candidates for the 'next MySpace'. Facebook and Second Life were my tips. What do you reckon?
Posted by: Drew B | May 18, 2006 at 12:48 AM
I think that it is hard to say what the next thing will be - and the MySpace revolution is far from over, but - much like say... the iPod - everyone has one now and so it loses some of it's special connotations.
Facebook has been tipped for future success, but from what I can see it is very similar to MySpace, Bebo and Ringo which were all doing the rounds last year.
Second Life, from my point of view is very interesting and feels like more of a progression.
But like I say it will be tough to pick out the 'next MySpace' as people will just take the aspects that they enjoy about MySpace.
Posted by: Alexandra Pullin | May 18, 2006 at 09:40 AM
Second Life must be the next big thing as I don't get it!
Posted by: Simon Collister | May 18, 2006 at 03:15 PM