Drew B's take on tech PR

My new best friend: Google Trends

About an hour ago Google launched Google Trends. Take a look at the analysis graphs it churns out - search trends matched with news stories. Now I can nicely show clients a bit more about how news is impacting the online brand.

And here's how Google trends shows up bad news impacting on branding - the biggest ever search volume for Foxtons, the fancy but corrupt estate agent that has been exposed on TV for its dodgy deals, was of course in April this year when they got the heap of negative coverage.

Global neighbourhoods

Shel Israel, author of Naked Conversations (alongside Robert Scoble), is starting a new book called Global Neighbourhoods.

New look

For those that read through an RSS reader, I've spruced up the blog's design. Get me.

Blogs' influence on media editorial meetings

This article on MSNBC says a bit about how much US media are taking a steer in their editorial meetings from blogs:

NBC Nightly News Anchor Brian Williams gets much of his material for The Daily Nightly from editorial meetings. Part of the chatter at Thursday afternoon's meeting was all the buzz about those blogs and how they're creating a more inclusive dialogue.

“It used to be a few gatekeepers at the top decided what the topics of the national conversations were going to be,” says Glenn Reynolds of Instapundit.com. “Now it bubbles up from the bottom.”

I'm not Sir Alan Sugar

Anyone noticed? How I'm not Sir Alan Sugar? Some people haven't... (bless little Olivia though. Somebody sponsor her lorry!)

Return of the David Milliband blog

The blogging Labour cabinet minister David Milliband bid au revoir this week as his position at Office of the Deputy Prime Minister came to an end, and his new role in DEFRA as Environment Secretary began. So the  transition online seemed to go pretty smooth. His old blog at http://www.odpm.gov.uk/cs/blogs/ministerial_blog/default.aspx is now all rebranded and also available at the location of his new blog, which is here http://www.davidmiliband.defra.gov.uk/

Welcome back David!