About an hour ago Google launched Google Trends. Take a look at the analysis graphs it churns out - search trends matched with news stories. Now I can nicely show clients a bit more about how news is impacting the online brand.
And here's how Google trends shows up bad news impacting on branding -
the biggest ever search volume for Foxtons, the fancy but corrupt estate
agent that has been exposed on TV for its dodgy deals, was of course in
April this year when they got the heap of negative coverage.

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