Blogs' influence on media editorial meetings

This article on MSNBC says a bit about how much US media are taking a steer in their editorial meetings from blogs:

NBC Nightly News Anchor Brian Williams gets much of his material for The Daily Nightly from editorial meetings. Part of the chatter at Thursday afternoon's meeting was all the buzz about those blogs and how they're creating a more inclusive dialogue.

“It used to be a few gatekeepers at the top decided what the topics of the national conversations were going to be,” says Glenn Reynolds of Instapundit.com. “Now it bubbles up from the bottom.”

Comments

[Antony Mayfield]

Great point/post, Drew - for a lot of clients the influence of blogs on mainstream media is what illustrates their influence most vividly.

It may not be the whole story, but being able to cite things like the CBS illustration at least help us to move social media up the corporate comms agenda with some legitimacy.

[Drew B]

I agree Antony - the more vivid the example, the quicker the client 'gets it'. Still there are PR managers who are reluctant to stick their necks out because they still think the press release alone wields enough influence.