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May 07, 2006


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Great point/post, Drew - for a lot of clients the influence of blogs on mainstream media is what illustrates their influence most vividly.

It may not be the whole story, but being able to cite things like the CBS illustration at least help us to move social media up the corporate comms agenda with some legitimacy.

I agree Antony - the more vivid the example, the quicker the client 'gets it'. Still there are PR managers who are reluctant to stick their necks out because they still think the press release alone wields enough influence.

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