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  • My day job - I am founder of Battenhall, communications agency for the social media economy.


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April 05, 2006


For how long were newspapers around before PR emerged to influence what they covered?

Blogging and the social media movement is half-baked at best. Not many people understand it, and the technology is still very much in its infancy. Take Ajax - in my mind it should be the basis of every web page, but it's still only a small component of my daily browsing.

We are at the very start of a revolution in the way public opinion is formed. If anything, PR is ahead of the game.

As one PR told me - 'We can't get into blogs because it completely undermines our clients need for control.' Wrong thinking.

I agree, but in my limited experience PR consultants take the lead from their clients.

So if the clients ain't asking, they don't realise why they need to get it.

It's up to those of us who do to convince our clients why it's important.

Nice photo in PR Week, by the way ;-)

Cheers Niall :-)

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