Social digital media is changing how we, the PR advisors and practitioners, do business. Blogs, forums, MySpaces and online media are massively impacting company brands. They build brands and they are breaking them. Yet check where your brand is being 'sold' into by your PR team and you can bet that getting Digged, Slashdotted or profiled on Om Malik aren't big priorities, if understood at all. Yet the millions of daily readers at these places have real buying power. So why is there this PR disconnect?
Mike Manuel suggests the PR industry has a talent black hole. Steve Rubel tells his readers he does what he does to keep ahead of the game. There is no shortage of new ideas hitting the PR industry, but bloggers in the media are telling me there is a huge shortage of PRs that get blogging and social media. This might just be a UK thing but I'm seeing most of the industry in catch-up mode.