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April 05, 2006


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Listed below are links to weblogs that reference Social media puts PRs in catch-up mode:

» Reintermediation from PR Studies
Drew B writes about the lack of blogging and social media skills amongst PR practitioners. Why does this matter? Neil MacLean hints at some compelling (but confidential) data showing that his travel industry clients receive more bookings from search en... [Read More]

» Do PR people new new media skills? from PR Opinions
There's some interesting discussion on whether PR practitioners have the capabilities (or interest) to harness the new media tools. [Ref: Richard Bailey, Drewb, Mike Manuel] However, I can't help thinking that maybe that's the wrong question. Surely th... [Read More]

» Snake Bites, Snake Charmers, Snake Salesmen from Blog Run
PR Squared: Snakebit Even the best of plans - especially the mice ones - get eaten up by evil in-house snakes. Creative Concepts: PR at Its Worst! The gamut of PR people nowadays runs from great to not-so-great, and how does that really affect the i... [Read More]


For how long were newspapers around before PR emerged to influence what they covered?

Blogging and the social media movement is half-baked at best. Not many people understand it, and the technology is still very much in its infancy. Take Ajax - in my mind it should be the basis of every web page, but it's still only a small component of my daily browsing.

We are at the very start of a revolution in the way public opinion is formed. If anything, PR is ahead of the game.

As one PR told me - 'We can't get into blogs because it completely undermines our clients need for control.' Wrong thinking.

I agree, but in my limited experience PR consultants take the lead from their clients.

So if the clients ain't asking, they don't realise why they need to get it.

It's up to those of us who do to convince our clients why it's important.

Nice photo in PR Week, by the way ;-)

Cheers Niall :-)

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