About this blog

  • My day job - I am founder of Battenhall, communications agency for the social media economy.

Contact

Subscribe to this blog


  • Subscribe to this site by email or RSS

    This is my personal blog and does not reflect the views of my company or clients.

Blog powered by Typepad

Traffic




« PR blogging daddy Constantin Basturea lands strategy job | Main | BBC bolsters blog portfolio »

April 05, 2006

Comments

For how long were newspapers around before PR emerged to influence what they covered?

Blogging and the social media movement is half-baked at best. Not many people understand it, and the technology is still very much in its infancy. Take Ajax - in my mind it should be the basis of every web page, but it's still only a small component of my daily browsing.

We are at the very start of a revolution in the way public opinion is formed. If anything, PR is ahead of the game.

As one PR told me - 'We can't get into blogs because it completely undermines our clients need for control.' Wrong thinking.

I agree, but in my limited experience PR consultants take the lead from their clients.

So if the clients ain't asking, they don't realise why they need to get it.

It's up to those of us who do to convince our clients why it's important.

Nice photo in PR Week, by the way ;-)

Cheers Niall :-)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)