Drew B's take on tech PR

Blog newswire for papers to launch

Reuters is reporting that a new service called BlogBurst is launching Tuesday. BlogBurst will give newspapers content from 600 bloggers, "further blurring the lines that divide blogs and mainstream media." It basically sounds like a newswire from blogs for the press.

Newspapers are looking to BlogBurst to provide expert blog commentary on travel, women's issues, technology, food, entertainment and local stories, areas where publishers may not have dedicated staff, Pluck Chief Executive Dave Panos said.

More on this from Forbes and Marketing Vox. Technorati Tags: blogbuzz

BBC bolsters blog portfolio

As I predicted back in December last year, the BBC has released a raft of blogs authored by reporters, shows and teams at the beeb. They are grouped at blogs.bbc.co.uk and whilst Nick Robinson was the first, he is now accompanied by the likes of Newsnight's Paul Mason and BBC World Service. Nice move Auntie.

tip Antony Mayfield

Social media puts PRs in catch-up mode

Social digital media is changing how we, the PR advisors and practitioners, do business. Blogs, forums, MySpaces and online media are massively impacting company brands. They build brands and they are breaking them. Yet check where your brand is being 'sold' into by your PR team and you can bet that getting Digged, Slashdotted or profiled on Om Malik aren't big priorities, if understood at all. Yet the millions of daily readers at these places have real buying power. So why is there this PR disconnect?

Mike Manuel suggests the PR industry has a talent black hole. Steve Rubel tells his readers he does what he does to keep ahead of the game. There is no shortage of new ideas hitting the PR industry, but bloggers in the media are telling me there is a huge shortage of PRs that get blogging and social media.  This might just be a UK thing but I'm seeing most of the industry in catch-up mode.

PR blogging daddy Constantin Basturea lands strategy job

Constantin Basturea was one of the first PR bloggers on the beat. He's blogged differently to everyone else - taking a more analytical approach. It has been announced that Constantin has now landed a job as a Director of New Media Strategy at Converseon. Well done Constantin.

via Tom Murphy

Blogs on Ten O'Clock News

Tonight's BBC Ten O'Clock News just ran a feature on blogs, or specifically the Blooker Prize. The 'accidental author' Russell Davies, of Egg Bacon Chips and Beans fame was one of those interviewed as part of the segment, which painted blogging as the big revolution in media and publishing. Good-o, keep it up Auntie.

Google hires Scoble as PR chief

Robert Scoble has announced that he has been hired by Google to be the firm's PR chief. Here's what he had to say:

Why else did I decide to leave Microsoft? Well, getting 20% of my time back to do whatever I wanted to certainly played a part. Plus, they increased my salary to more than $100,000 and the free food rocks for a fat guy like me!

Technorati Tags: Scoble, Scobleizer, Microsoft, Google, PR

(by the way, this is an April fool. But how many bloggers do you reckon wont get it? Let's check some of the 52 trackbacks and 89 he's received in just a few hours of having posted)

CorpComms magazine

Following my post (below) on this week's new tech page in PR Week, and the launch of PR Business, another PR magazine has come out of the woodwork. The publisher of CorpComms magazine contacted DrewB Towers to point out that there is, in fact, a third PR trade magazine I could get my grubby mits on, if I so desired. CorpComms magazine apparently launched last June as a quartery, and is now, due to its popularity, available monthly. I've asked for some back issues to be posted so that I can have a gander. Stay tuned for the review.